Post by account_disabled on Sept 10, 2023 10:52:22 GMT 2
Micro-moments occur when someone reflectively shifts from their activity to fulfill a need for something, whether it is the need to know, do, discover, watch, or buy something. It is in those brief moments of intention that decisions are made and preferences formed.
At this moment, consumers have a tendency to have higher expectations than usual. The smartphones we carry every day have trained us to require brands to directly deliver us to something we want, when we really want it.
When a brand fails to provide the desired information in a short time, the brand indirectly fails to attract potential consumers to make transactions.
The Importance of Carrying Out Micro Moment Marketing
Surprised woman
Accepting the fact that currently the process of determining Phone Number List decisions and choices from consumers will be increasingly shorter, this means that we know that consumers expect to be able to fulfill their desires instantly.
It is important for marketers to understand consumer expectations. By having an understanding of consumer expectations, brands can more easily help consumers fulfill their desires.
So the keyword that needs to be underlined in this sub-topic discussion is 'customer experience'. Customer experience referred to in this context means the impression that consumers have regarding every interaction with a brand. Excellence in terms of customer experience is the most important thing in marketers' success in meeting consumer demand.
Not a few brands or companies underestimate the customer experience aspect, and ultimately fail to meet the expectations of their consumers.
In fact, according to a survey conducted by Bain & Company of 362 companies and their consumers, 80% of CEOs believe that their companies have succeeded in providing a good customer experience. Meanwhile, on the other hand, only 8% of their consumers agree with this.
At this moment, consumers have a tendency to have higher expectations than usual. The smartphones we carry every day have trained us to require brands to directly deliver us to something we want, when we really want it.
When a brand fails to provide the desired information in a short time, the brand indirectly fails to attract potential consumers to make transactions.
The Importance of Carrying Out Micro Moment Marketing
Surprised woman
Accepting the fact that currently the process of determining Phone Number List decisions and choices from consumers will be increasingly shorter, this means that we know that consumers expect to be able to fulfill their desires instantly.
It is important for marketers to understand consumer expectations. By having an understanding of consumer expectations, brands can more easily help consumers fulfill their desires.
So the keyword that needs to be underlined in this sub-topic discussion is 'customer experience'. Customer experience referred to in this context means the impression that consumers have regarding every interaction with a brand. Excellence in terms of customer experience is the most important thing in marketers' success in meeting consumer demand.
Not a few brands or companies underestimate the customer experience aspect, and ultimately fail to meet the expectations of their consumers.
In fact, according to a survey conducted by Bain & Company of 362 companies and their consumers, 80% of CEOs believe that their companies have succeeded in providing a good customer experience. Meanwhile, on the other hand, only 8% of their consumers agree with this.